La Terza University’s Coffee Accelerator Course will guide you through all stages of opening a coffee shop: from ideation, feasibility and business planning, to developing team culture, market launch and long-term sustainability.


– Weekly teaching webinars by La Terza CEO, David Gaines
– Weekly office hours for personalized coaching calls
Vetted and organized online course work, videos, tutorials, pdfs, guides, and exercises
– One to two expert guest webinars on PR and how to get on your local TV for opening!
– Cohort support and community for feedback and celebration
Cloverleaf personality assessment platform for business and teams
– Welcome gift of goodies (obviously COFFEE and… a workbook)
Registration Ends Novermber 1st!

Watch the replay of our Coffee Fest webinar,

“Not IF, but WHEN… How To Prepare You And Your Team For Handling Difficult Situations”

– When does it start? Monday, November 9th

– How long does the course last? 4 weeks, with a 1 week break for Thanksgiving

– How do I sign up? Click the button above to sign up.

– When do I sign up? Registration opens up on Tuesday, October 27th at 10am EST and closes at 5pm EST on Sunday, November 1st!

– How long are the calls? 1 hour, we know your time is valuable!

– How much time do I need to devote to this course? About 2-5 hours per week.

– Can my business partner or manager participate in the course with me? Yes! We invite collaboration. If an additional workbook is required, we ask for a small, added fee.

– What sort of results can I expect? This course is designed to equip cafe owners and managers with business tools needed to not only open up a coffee shop, but to succeed and thrive quicker. You will walk away well-versed in everything coffee, from history to preparation, from hiring to employee handbooks, from branding to marketing, from financial modeling to raising money, from real estate to plumbing, from equipment to brewing, and MORE!

– What is the total value? The Coffee Accelerator Course is valued at $5,250

– How much does it cost? Offering it to our 4th cohort (i.e. YOU!) for only $2,995!
Registration opens up on Tuesday, October 27th at 10am EST and closes 5pm on Sunday, November 1st!

Be ready for our kick off call on Wednesday, November 4th at 12pm EST and an official start date on Monday, November 9th.
After nearly a decade of helping nearly a hundred coffee shops open, La Terza University was manifested. Too often we witness coffee shops open and close before they are able to even get in front of the customer. Once a lease is signed, money starts going out, and more often than not (if not always), opening is delayed months. Those that have gone through La Terza’s accelerator course were able to avoid this financial stress by being fully prepared for an opening and in turn, saving thousands of dollars on that alone. Beyond that, previous cohort members of the accelerator course have saved immeasurable amounts of money through low attrition rates, healthy margins from the start, profit turned quicker, and expedited learning for new owners to shift time wasted on the little details to make space for actually running and marketing the business. Over 50% of all cohort members have since opened a second or even THIRD location!
Beyond that, La Terza University is about much more than saving money. Nearly everyone who comes to La Terza Coffee with a desire to open up a coffee shop come with another driving force – a passion for creating a safe space for building community. Because, let’s face it, as a society we have lost the art of dialogue. The community coffee shop has become (even more importantly today) a place for people to gather, to work, to converse, to be creative over a beverage that is a catalyst for all of the above. And the HEART behind La Terza University is to help make more safe spaces available to everyone, because that is the potential of the neighborhood coffee shop. Ultimately, it is a space to ignite and unite.

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